$14 Milllion Chelsea Townhouse Gets Decked Out With Fake Furniture
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FOR IMMEDIATE RELEASE
HOME STAGING EXPANDS POP-UP CULTURE WITH “A STYLISH QUICKIE™”
inFormed Space™ debuts at CORE real estate’s $13.65m Chelsea townhouse
New York, NY—September 18, 2011—For urban scenesters, pop-up restaurants, pop-up nightclubs, even pop-up boutiques have quickly become the new standard for knowing what to eat, where to be seen and how to shop. Now inFormed Space adds that dimension to home staging.
inFormed Space introduces an innovative home staging concept—complete with a touch of performance art. It easily and economically illustrates volume, scale and use, defining a space without forcing a specific style. The company’s trademark, “a stylish quickie,” accurately sums up its mission.
The glossy white nonfunctional furniture is inspired by modern classic designers. Club chairs, dining tables, loveseats, sofas, desks, art panels and more are all easy to arrange and rearrange because they are made of featherweight recyclable plastic. inFormed Space’s rental costs are less than half that of traditional staging, which may run upwards of $4,000 per month for a two bedroom apartment in Manhattan.
These aren’t the only benefits that come with inFormed Space. Design entrepreneur Douglas Pinter always adds a bit of minimalist performance art, a twist on life imitating art—a pair of boots rests by a chair, a martini glass sits on a coffee table, a child’s crayon scrawl of “I want mommy,” on a seat cushion. These and other evocative props add a compelling, even neighborhood-specific feel to each installation. Pinter notes, “Other interior design professionals can add their own take to their inFormed Space installations but inFormed Space still answers the most asked question, ‘Will my queen bed fit in this room?’ ”
Finely crafted and manufactured in California and New York, inFormed Space’s line of prop furniture is composed of a lightweight recyclable material, Coroplast, a corrugated plastic that is used primarily for signs and reusable packaging. Its twin-wall fluted structure produces strength and rigidity at a lower weight than other materials. Coroplast uses polypropylene copolymers that make for easy recycling at the end of their useful life into the same processing streams as plastic milk cartons and detergent bottles.
inFormed Space will preview in New York at an event with CORE real estate brokerage on Thursday evening, October 6, 2011 from 5 – 8 p.m. For one night only, inFormed Space will stage the entry floor of a seven-story Chelsea townhouse located at 233 West 20th Street currently listed for sale by CORE at $13.65 million. The installation will then be moved to stage a new one-bedroom listing by CORE’s Tom Postilio at 100 West 58th Street, one block from Central Park.
Tom Postilio, founding member of CORE and star of HGTV’s popular Selling New York says, “Staging can be a daunting task, as the goal is to demonstrate a space, not define it. This system, with its clean lines and palette, is revolutionary in its ability to inspire creativity without imposing a prefabricated lifestyle, thus appealing to the widest possible audience. That equals sales. This is as significant a development to the real estate business as mannequins were to the garment industry.”
For rental inquiries and more information, call +1-800-720-5730 or email firstname.lastname@example.org.
Web sites: inFormedSpace.com and PorticoWest.com.
High resolution print, and web-optimized photos available upon request.
About inFormed Space
inFormed Space is an innovative staging concept created by Douglas Pinter. Pinter is a member of the Virginia Bar and a licensed real estate broker in California and New York. After law school and careers as a corporate executive and internet entrepreneur he returned to his passion for design and architecture, producing award winning residences. ‘inFormed Space’ and ‘a stylish quickie’ are registered trademarks of inFormed Space LLC.